For most organizations, email is single-handedly the most important tool for accomplishing business objectives. Without access to email, companies are at an immediate disadvantage in today’s “I want it now” marketplace. For example, let’s look at the impact email downtime has on productivity: Assuming that your employees are 25% less productive when email is unavailable, and their annual salary is $60,000, then every hour of downtime for an organization of 500 people results in more than $7,200 in lost employee productivity. Can your organization bare a $7,200/hour loss? In today’s economy? Probably Definitely not.

Avoiding the aforementioned consequence is an option, but in order to do so you need to guarantee continuous availability for your organizations email server. According to Paul Rubens at ServerWatch, 2007 forecasts from Gartner revealed that Microsoft Exchange 2007 will own 70% of the email market share by 2010. Now, whether Microsoft will actually return those results, it’s still too early to tell. However, as more and more companies rely on Exchange servers to run business functions, all potential causes of unplanned downtime need to be identified and eliminated.

Over the next month, we will be providing you with some recommendations on how to improve Exchange high availability through planned and unplanned downtime – starting with a webinar on November 11 titled “Virtualizing Exchange – The Cold, Hard Numbers on Why Citrix XenServer and everRun VM is the Best Platform.” For this webinar, Jerry Melnick, Marathon CTO, and Matt Fairbanks, VP of Product Marketing for Citrix Virtualization and Management Division, will team up to discuss how the latest server virtualization technologies keep users continuously connected to Microsoft Exchange servers in the easiest and most effective manner. We encourage you to register online for the webinar if you haven’t already.

Is there anything in particular related to protecting your Exchange severs you would like us to address in the next few weeks? Leave us a comment below and we will be sure to put it on our radar.