Do you know what capacity of your server is currently being utilized by your organization? No? Well you should. If you can recognize where the gaps in your current server environments are, then it’s easier to analyze the potential savings and opportunities for deploying green technology.

Each year on average an organizations data center only outputs 10-15% of its total processing capacity. By deploying a virtualization strategy, organizations can raise their hardware use to 70-80% resulting in a much more efficient use of corporate capital.

We’ve seen for quite some time now that executives are still iffy on whether or not to deploy a virtualization strategy. For the most part they understand the benefits: reducing energy expenditures, consolidating physical server space, decreasing their environmental footprint, etc. What seem to be the common causes for concern are the effects suffered during the deployment – fear of data loss and the possibility of downtime.

If VARs introduce their customers to high availability technology, such as everRun VM, and offer it alongside their virtualization solutions, then customers will increase their willingness to virtualize their applications – knowing they will be protected from downtime and data loss.

This week, Steve Keilen, VP of Marketing for Marathon, discussed the green side of everRun with eWeek Channel Insider and how it has aided VARs.

What green strategies does your organization currently have in place to maximize productivity and cut energy costs?